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Jonathan Bowman's avatar

Yes, these are front facing business developer type folks.

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Rizwan's avatar

Thanks. I'm glad I came across this title and will learn more to understand the specifics.

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Jonathan Bowman's avatar

It's very hard. It requires extroversion. Usually a sales background helps a whole lot.

I'm a craft traditionalist so I don't advocate for designers trying to work in this role. You will lose a lot of your Product Design skills if you do.

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Rizwan's avatar

It feels like if not done correctly, being in the growth team can move you away from solving problems for your customers.

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Jonathan Bowman's avatar

Ah, true.

I have not see a high probability of success with staying customer focused, as a growth designer, because the title itself implies seeding new customers, and not existing ones.

CX still keeps you customer focused but growth design doesn't allow for the same holistic approach you get with a customer in Product Design.

So, you need to choose wisely, based on your interests.

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Rizwan's avatar

Thanks for the thoughtful advice. 😀

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