You purchase and try out two competing products.

Product A, is by a corporate Goliath. The tried and true option. It has dominated the market for many years. The product works great and gets the job done but costs more.

Product B, the new kid on the block, a startup. It has a personable image, a friendly marketing campaign, and a great unboxing experience. The product costs less but doesn’t perform well compared to Product A.

Which product do you would stick with?